For FedEx, it was time to deliver
Watching TV in Memphis, Mike Mitchell didn't get it. Day after day, the FedEx Express senior technical advisor heard reporters describe how desperately New Orleans rescuers needed communications. Nobody seemed able to fix the problem. Finally, on the Thursday after Katrina hit, Mitchell spied a way to help: an aerial shot of a 54-story building near the convention center showed the intact base for a FedEx radio antenna, part of a system he had visited in 2004 on a maintenance check. That led him to hope that part of the installation had survived. We have spare parts here in Memphis, he thought. If we could just get a generator to the roof and radios to the rescuers, they'd have a way of talking to one another. Mitchell shot an e-mail to his boss the next day. It made its way up the ranks. FedEx called FEMA. FEMA called the 82nd Air-borne Division. They all liked the idea.
Ellen Florian Kratz
Fortune
September 19, 2005
It is amazing what you can do with an innovative, for profit, enterprise . . . READ THE REST HERE!
posted by Benson at 9/20/2005 09:31:00 AM
1 Comments:
So you are saying that companies motivated by profit seem to perform better in adverse situations? Interesting. People in this country should really look into that idea.
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